Effective Ad Placement
How you place ads is just as important as the content itself. A good user experience depends on a healthy balance between content and advertisements.
balance 1. Maintain a Balanced Ad-to-Content Ratio
Ads should supplement your content, not overwhelm it. If a page has more ads than content, it can be frustrating for users and may be flagged as low-quality. The focus should always be on the user's journey and the value you provide.
- Content first: Ensure that ads do not overshadow your main content.
- Enhance page value: Ads should feel like a natural part of the page, not a distraction.
no_accounts 2. Avoid Ads on Non-Content Pages
Placing ads on pages that don't have substantial, original content is against AdSense policies. This includes pages that are part of a user flow but don't offer standalone value.
- No ads on "thank you" pages: Do not place ads on pages shown after a user makes a purchase or signs up.
- No ads on 404 or login pages: These pages are functional and should not be monetized with display ads.
integration_instructions 3. Integrate Ads Thoughtfully
Think about the user's experience when deciding where to place ads. Avoid disruptive placements, like ads that pop up unexpectedly or shift the layout of the page as it loads. A seamless experience is crucial for keeping users on your site.
- User-centric placement: Consider how ads will affect the user's ability to consume your content.
- Stable layouts: Avoid layout shifts caused by ads loading in.